Overview
Problem: Small businesses often struggle with inefficient and outdated transaction systems, leading to lost and customer frustration. MidPay aimed to simplify the payment process, enhance the user experience, and increase business efficiency.
Solution: I developed an intuitive app that facilitates quick and secure transactions, offers a way to make safer online transactions that guarantees your money is kept safe.
My contribution
Product strategy, User research, Product design, Brand design
The team
1 × product designer
1 × engineer
1 x stakeholder
Tools
Figma, Zoom, Maze, Optimal Workshop, ChatGPT, G-suite
Adobe Illustrator
Skills
User research, Synthesizing Research, Information Architecture, Wireframing, Branding
Prototyping, User testing
Year
2024
Discovery
Breaking down the project through research
I conducted a competitive analysis to understand how what were the competitors strengths and weaknesses to make sure to come up with a solution that was different.
User Survey & Interview
I created a survey which helped to figure out what features were important from small business owners and other users for an app to be able to understand user challenges. It helped me to continue to understand user's experiences with other apps and how MidPay can be different. I gathered great insights to come up with possible solutions to the problem. From this raw data, I decided to interview 3 of the people that took the survey to get more specific insights.
Primary Persona
After realizing the user's pain points and understanding what user's wanted from a payment app, we were able to create the main persona.
Due to the user goal, we decided to focus on Alex and develop the following user task and scenario. I really wantef to understand what steps Alex could take.
Alex, a freelance designer, has completed a project for a client. He wants to send a payment request using the escrow-like payment app. His main goal was to send a secure payment request.
