Overview
Community Care of the Lower Cape Fear (CCLCF) is a nonprofit organization dedicated to enhancing healthcare in southeastern North Carolina.
For over 20 years, CCLCF has served a six-county region, including Bladen, Brunswick, Columbus, New Hanover, Onslow, Pender, and Onslow counties. Their mission is to support patients and providers through community care teams, implementing innovative methods to deliver comprehensive care management and navigation.
Problem: Community Care of the Lower Cape Fear had complex navigation, making it difficult for users to find information quickly. It lacked accessibility features, potentially excluding users with disabilities. The outdated design and poor content organization led to a confusing user experience and reduced engagement.
My contribution
Product strategy
User research
Web design
Team
1 x Designer and stakeholder
Tools
Skills
Year
1 x Designer and stakeholder
Discovery
Breaking down the project
The design process for the fitness centre mobile app involved several key stages. Firstly, I conducted extensive user research to understand the needs of gym-goers and identify pain points with existing fitness apps.
Building on strong foundations
Based on this research, I developed user personas and created wireframes to map out the app’s functionality and structure. From there, I created a high-fidelity prototype and conducted usability testing to refine the design and improve the user experience. The final design included features such as a personalised workout tracker and an easy-to-use booking system.
Collaborating with the internal team
Throughout the process, I worked closely with the fitness centre’s team to ensure that the app met their requirements and aligned with their brand identity.
User Survey & Interview
I created a survey which helped to figure out what features were important from small business owners and other users for an app to be able to understand user challenges. It helped me to continue to understand user's experiences with other apps and how MidPay can be different. I gathered great insights to come up with possible solutions to the problem. From this raw data, I decided to interview 3 of the people that took the survey to get more specific insights.
Primary Persona
After realizing the user's pain points and understanding what user's wanted from a payment app, we were able to create the main persona.
Due to the user goal, we decided to focus on Alex and develop the following user task and scenario. I really wantef to understand what steps Alex could take.
Alex, a freelance designer, has completed a project for a client. He wants to send a payment request using the escrow-like payment app. His main goal was to send a secure payment request.
