Overview
College students use their meal plans to order from nearby restaurants and on-campus cafes, maximizing unused meal swipes.
Goal: was to develop a meal delivery application that utilizes meal plan funds for students to utilize throughout the term.
My contribution
User Researcher, Product Designer, Brand Designer
The team
Solo Product Designer
Team
2022
Tools
Skills
Year
2022
Discovery
Breaking down the project
To understand the different food delivery applications and their clientele, I carried out a competitive analysis. This disclosed the strengths and weaknesses of each rival, guaranteeing that I identified the target market for Lunchbox.
User Survey & Interview
I created a survey which helped to figure out what features were important from small business owners and other users for an app to be able to understand user challenges. It helped me to continue to understand user's experiences with other apps and how MidPay can be different. I gathered great insights to come up with possible solutions to the problem. From this raw data, I decided to interview 3 of the people that took the survey to get more specific insights.
Primary Persona
After realizing the user's pain points and understanding what user's wanted from a payment app, we were able to create the main persona.
Due to the user goal, we decided to focus on Alex and develop the following user task and scenario. I really wantef to understand what steps Alex could take.
Alex, a freelance designer, has completed a project for a client. He wants to send a payment request using the escrow-like payment app. His main goal was to send a secure payment request.
