Overview
Community Care of the Lower Cape Fear (CCLCF) is a nonprofit organization dedicated to enhancing healthcare in southeastern North Carolina. Their mission is to support patients and providers through community care teams, implementing innovative methods to deliver comprehensive care management and navigation.
Team
My contribution
Tools
Figma, Zoom
Discovery
Stakeholder Interview
The first step I took was interviewing the stakeholders, which provided valuable insight into the core issues. This helped me understand the problem and identify how my skills could contribute to finding an effective solution.
Pricing
Galleries
CTA Sections
Navbars
Interview Questions
Key Findings
Stakeholder mentioned that users often struggled to find specific services or information, resulting in frustration and a high bounce rate. There was a clear need for a more streamlined, intuitive navigation structure.
Complex Navigation
"Our website is outdated"
It impacts the organization’s credibility and user trust. Stakeholder highlighted that a modern, professional design was essential to better represent the mission and values of the organization.
Outdated Visual Design
content on the site was scattered and not well-organized, making it hard for users to find the most relevant information. Stakeholders emphasized the need to structure content logically to enhance user experience.
Disorganized Content
Competitive Analysis
After the initial stakeholder interview, I conducted a competitive analysis to understand industry standards, identify user expectations, and find opportunities for differentiation. Emphasis was placed to create a more user-friendly, accessible, and visually appealing website that not only meets the needs of CCLCF’s target audience but also stands out in the competitive landscape.
Primary Persona
Empathizing with the needs and frustrations that I found during my research, I defined who would be using this product. The primary persona remained central in every design decision and allowed me to peek through the lens of who would use CCLCF's website.
